I just got back from the Sempertex International Balloon Convention, and I couldn’t wait to record my thoughts while everything was still fresh. This was my first Sempertex event, and I can honestly say: it was one of the easiest, most energi…
Let’s talk about something that might sound crazy: I’m hoping for unfollows on Instagram. Yes, you read that right. In episode 31 of The Bright Balloon, I opened up about how my once-thriving business Instagram account has beco…
Why Cheap Tape Could Be Costing You Clients I’ll be honest—I never thought I’d dedicate an entire episode to how cheap tape could be costing you... but here we are. In episode 372 of The Bright Balloon, I had the opportunity to c…
How I Use My Calendar to Get Through My Inbox If you’ve ever looked at your inbox and felt completely overwhelmed—you are not alone. But good news... you can always implement time blocking in your balloon business! Today I’m shar…
How to Build Systems That Simplify Your Balloon Business If your balloon business systems feel chaotic, you're not alone. I’ve been there—juggling emails, installs, invoicing, and trying to remember which client wanted what color palett…
In a special Q&A episode of The Bright Balloon, I answered your most frequently asked questions about my balloon business, creative tools, pricing strategies, and more. Whether you’re just starting out or have years of experience, this epi…
Running a balloon business can feel like a never-ending to-do list: answering DMs, prepping installs, managing customer requests, and trying to squeeze in time for marketing and planning. No time to think like a CEO. In Episode 368 of The Bright Ba…
When the pandemic brought parties and events to a halt, balloon artists everywhere were left wondering what to do next. For Megan, founder of North Shore Balloon Decor, the answer was to take her balloon business outdoors. In episode 26 of The Brig…
Starting a business is hard. Starting a balloon business with a newborn around? That sounds impossible. But Brittany and Patrick of Main Street Balloons prove that not only is it possible — it can be done with joy, intention, and even a little…
If you’re struggling to get more local balloon orders, it might not be your pricing, your pictures, or even your product. It might be that you’re hard to find. In episode 25 of the podcast, "Stop making your business diffi…
In today's fast-paced entrepreneurial world, building a successful business requires more than just a great idea. It requires strategic decision-making, efficient operations, and often times, a talented team. In this blog post, we'll delve into Blen…
Just like a financial audit reveals missed income and unnecessary expenses, a calendar audit can expose hidden time leaks and unrealized opportunities within your schedule. In today's fast-paced world, where time is our most valuable asset, understa…
Have you ever dreamed of creating stunning balloon installations for high-end clients like Porsche or Soho House? It's a goal within reach, but success in the luxury event market demands more than just impressive balloon artistry. It requires a deep…
In this post, I'm sharing a concept that can transform the way you approach your goals and aspirations: choosing a 'word of the year.' Forget rigid resolutions that often fade away by February. Instead, we'll explore how selecting a single, powerful…
In podcast episode 360. The Cold Email That Got Her $8K in Balloons, we dove deep into the world of corporate sales with Carolina. We uncovered incredible insights and strategies that can help balloon decor professionals like you unlock a whole new …
Small businesses operate in a world dominated by giants. Corporations with massive budgets, global reach, and established brand recognition often seem insurmountable. However, small businesses possess a unique and powerful advantage – the pers…
Networking is a cornerstone of business growth, but it doesn't have to be confined to formal organizations like the Chamber of Commerce. In this blog post, we'll explore creative ways to expand your network and grow your reach. We'll delve into leve…
In this post, we're diving into a topic that can significantly impact the growth and success of your balloon decor business: the power of 'Friendors.' These strategic partnerships with complementary businesses can open doors to new opportunities, ex…
In episode 356 of The Bright Balloon podcast, we had the pleasure of speaking with Michelle and Sean from Lush Balloons. Their story is a testament to the power of identifying market opportunities, distinctive balloon design, harnessing social media…
Running a balloon business is fun and creative, having the chance to bring smiles to faces at every event. However, pricing your balloon business properly requires a solid understanding of pricing strategies. Many balloon business owners, particular…
In our ever-evolving world of balloons, be willing to try new things because it's what separates good creatives from exceptional ones. In podcast episode 354. Just try it! | Patricia of StickUp Artistry and Design, I chat with Patricia of StickUp Ar…
Welcome to a deep dive into Profit First for balloon businesses - my absolute go-to recommendation for finances! As balloon business owners, we often get caught up in the creative aspects of our work. However, without a solid financial foundation, e…
The Tuftex Experience has become one of the major events in the balloon industry, known for its extraordinarily creative displays, hands-on workshops and fun themes. But how did this event come to be, and what goes into shaping it? In this blog post…
Feeling overwhelmed by the day-to-day chaos of running your balloon business? It's a common struggle for entrepreneurs, juggling multiple roles and responsibilities! In this post, we'll cover how organizing your business with 17hats CRM makes an imp…
