I booked a product photo shoot because I wanted better photos for my balloon business.What I got was a completely revamped booking system, a cleaner website and... a business that could actually run without me constantly stepping in.I had no ide…
If you're running your balloon business by waiting to see what lands in your inbox, I want to offer you a different approach. One that takes less than an afternoon and could be worth thousands of dollars in repeat bookings: a calendar audit.After …
When Jenna from Festive & Flair told me she DIYed her own foam marquee letters, I smiled politely and assumed I was about to see something held together with hot glue and good intentions.Then I went to her Instagram.I zoomed in. I looked at …
For years, I ran my balloon business without a formal cancellation policy. No deposit rules. No refund language. No “here’s what happens if you cancel” section on my website. And honestly? It mostly worked… because cancellat…
If you have ever wondered what it actually takes to build a balloon business empire that runs at a million-dollar level, Haley and Alley (aka “the Carolina Sisters”) are the real deal.They’re second-generation balloon pros runnin…
If you’ve ever looked at your business bank balance and thought, “I think I’m doing okay?”... same. For a long time, my day-to-day money tracking was basically: check the account, see if there’s enough for the next…
Etiquette isn’t about fancy forks or being “perfect.” In my conversation with Jules Hirst, etiquette coach and fellow 17hats ambassador, she reframed etiquette in a way I think every balloon business owner needs to hear: it’s…
If you were running your business during the big balloon shortage, you know the feeling: refreshing distributor sites, buying whatever you could find and crossing your fingers your staple colors would magically reappear.That’s why I loved si…
If you’re feeling tired just thinking about another weekend install, I promise you, you’re not alone. At the Sempertex International Balloon Convention, I finally got to sit down in person with Loretta of Perfectly Popped Balloons, and s…
If you’ve ever felt squeezed by last-minute requests, impossible color matches, or delivery windows that wreck your schedule, you're in the right place. In episode 49 of The Bright Balloon Podcast I sat down with Joette (The Balloon Coach) to …
One of the biggest mistakes I see balloon business owners make is offering too many options. Too many colors. Too many products. Too many ways to customize. It feels helpful, but in reality it creates friction.In a replay of a bonus episode o…
In episode 48 of The Bright Balloon Podcast, I sat down for part two of my conversation with Ali from Charming Garlands to talk about creating scalable offers with grab-and-go balloon garlands, plus, building genuine relationships with other ba…
For episode 398 of The Bright Balloon Podcast (recorded live at the Sempertex International Balloon Convention) I finally got to sit down in person with Elisabeth from Pop of Color Arizona, and this time we chatted about profitable organic…
Vendor showcases are one of those marketing opportunities that can feel intimidating, especially if you’re a new balloon business or feel like your brand isn’t “ready” yet. But my conversation with Ali from Charming Garlands …
When people hear “million dollar balloon business,” there’s a tendency to assume a perfect plan, flawless systems, or some kind of secret shortcut. That wasn’t the story that came through in this panel conversation at all.I…
When I think back on what it felt like the first time I was hiring help in my balloon business, I laugh a little because it wasn’t what I thought hiring would look like at all.For the longest time, hiring help for my balloon business felt co…
When you run a balloon business, regulations probably aren’t top of mind. Most of us are focused on clients, installs, staffing, supplies and getting through busy seasons without burning out. Policy conversations can feel far removed from the …
As business owners, we’re constantly trying new tools, systems and strategies. Some stick. Some don’t. And over time, you start to notice that it’s not the flashy business changes that matter most... it’s the small, practical…
I’ll be the first to admit it: for a long time, I used AI like a smarter version of Google. Proofread this. Write me a caption. Fix this sentence. And while that’s helpful, it barely scratches the surface of what AI can actually …
As I swapped out old images and uploaded new professional photos of myself on my website one day, I realized I’d never actually talked about how I got these professional branding photos, or why I think they matter so much for balloon business …
If you’ve ever sat down to set goals for your balloon business and immediately felt overwhelmed, you’re not alone. I hear it all the time, and honestly, I’ve been there myself. In episode 392 of The Bright Balloon Podcast, I sat do…
When I first thought of stuffed balloons, I had a very specific picture in my mind: a teddy bear inside a clear balloon with a bow on top. Cute… but not exactly groundbreaking. After sitting down with Marlene Potts of Balloon Masters, my pers…
As busy business owners, sometimes we need a reminder to not let the basics slip. Not because we don’t know better, but because sometimes survival mode kicks in.Slow Down Your Emails (Just a Little)When inquiries are coming in fast…
As balloon business owners, we spend most of the year focused on what’s right in front of us: upcoming installs, client emails, supply orders and busy weekends. But in episode 390 of The Bright Balloon, I'm making the case for something many o…
