I'll be honest: marketing is not my strongest suit. I've been in business for ten years and most of my clients have found me through word of mouth and Google. I've never cracked paid advertising and I find wedding shows excruciating. That's why I wa…
Automation doesn't have to mean complicated software or expensive tools. A lot of the best automation tips for your balloon business are already sitting in apps you use every day. Here are a few...1. Instagram Saved ResponsesIf you get the same …
Jacqui has been doing balloons near Sheffield, England, since 1992. She started the business with her best friend after an 11pm phone call, two weekend training sessions and an ad in the local paper. Now, she's sharing her secrets to longevity in th…
If you walk into your balloon studio and are immediately reminded it needs organization... this episode is for you.I invited Lily from Creative Heart Studio on the podcast specifically to talk about organization because her studio is legitimately …
I've been running my business for ten years. I do a lot of corporate balloon sales. And I have absolutely no system for going out and getting it; most of it has just found me through word of mouth and Google.That's why I wanted Carolina of Balloon…
I used to book jobs and then panic the night before.I'd open the invoice and see "white, beige, and olive green" and think... what is beige? Which olive green? Is that the yellow-olive or the blue-olive? Then I'd have to dig back through the email…
Everyone says hire help, but very few people can actually explain what that looks like. Hire help to do what, exactly? Answer phones? Tie balloons? Follow up on leads? Most of us get stuck at that question and never take the next step... not because…
A few years ago, my then-new employee Nicole and I recorded our first episode together. It's fun to look back now because we were just figuring out how to work together, and the conversation captures something I still believe completely: the biggest…
Lizeth and Oscar of Mom's Kloset started in 2017 with a bag of balloons. Now, they've pushed their boundaries beyond balloons and are doing three-day weddings with a full ceiling flip overnight. And they shipped a container of custom builds to St. M…
One of the most common questions I get is some version of: what technology do you use to run your business? So here's a list! The apps, platforms and tools that mean the most to Wisconsin Balloon Decor. I've been using each of them for years, a…
I've been doing balloons for ten years and I still had questions about how Betallic and Sempertex work together.Are they the same company? Are they separate? What was Betallatex and why don't I hear that name anymore? Most of us are heads-down in …
Almost five years ago, it was the one-year anniversary of The Bright Balloon Podcast. At that point I had been doing balloons for several years already, so I wasn't a beginner decorator. But I was a beginner podcaster, and honestly, a beginner …
Most of us start in a bedroom or a corner of the garage. Heidy started in her childhood bedroom in South Florida... and ten years later, she found herself opening a balloon business storefront.I had so many questions. What does signing a commercia…
The Essentials Within Experienced Balloon Decorators' ToolkitsOnce upon a time, I posted one question in the Balloon Boss Mastermind Facebook group: what do you keep in your kit that other people might not have?Within 24 hours I had enough ideas…
Balloon Business Organization Tips From a Professional OrganizerI had a bin in my shop that I avoided for three weeks.It was just random stuff from a job... nothing complicated, nothing urgent. But every time I walked past it, it felt like this …
What to Do When Instagram Goes Down (And Why You Should Care)Instagram and Facebook went down for almost an entire day one time.And for a lot of balloon business owners, so did their business.If you made no sales that day because you run every…
Mental health is one of those topics that doesn't come up much in the balloon world... but probably should.When I brought together three decorators for a panel on this exact subject, I wasn't surprised by how quickly the conversation got real. Bur…
My balloon business success has very little to do with my actual balloons. Bold, I know... but stay with me.I believe that once your skills are solid, the thing that actually sets you apart from every other decorator in your market is your…
I booked a product photo shoot because I wanted better photos for my balloon business.What I got was a completely revamped booking system, a cleaner website and... a business that could actually run without me constantly stepping in.I had no ide…
If you're running your balloon business by waiting to see what lands in your inbox, I want to offer you a different approach. One that takes less than an afternoon and could be worth thousands of dollars in repeat bookings: a calendar audit.After …
When Jenna from Festive & Flair told me she DIYed her own foam marquee letters, I smiled politely and assumed I was about to see something held together with hot glue and good intentions.Then I went to her Instagram.I zoomed in. I looked at …
For years, I ran my balloon business without a formal cancellation policy. No deposit rules. No refund language. No “here’s what happens if you cancel” section on my website. And honestly? It mostly worked… because cancellat…
If you have ever wondered what it actually takes to build a balloon business empire that runs at a million-dollar level, Haley and Alley (aka “the Carolina Sisters”) are the real deal.They’re second-generation balloon pros runnin…
If you’ve ever looked at your business bank balance and thought, “I think I’m doing okay?”... same. For a long time, my day-to-day money tracking was basically: check the account, see if there’s enough for the next…
