Blog

Nov. 11, 2025

Business and Life Hacks for Solopreneurs

Running a balloon business on your own can feel like a constant juggling act—between clients, creativity, admin tasks, and family life, there’s barely time to think. That's why I loved my conversation about business and life hacks with m…

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Nov. 6, 2025

The Creative Heart Studio with Lilly Jimenez (Creator of the Balloon Mosaic)

What if your next big idea wasn’t about doing more balloon installs—but creating something totally new? In episode 34 of The Bright Balloon Podcast, I talk with my good friend Lilly Jimenez, founder of The Creative Heart Studio and …

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Nov. 4, 2025

Defining Roles in a Family Business

Running a business is hard. Running a family business? That brings a whole new layer of complexity. In this episode 376 of The Bright Balloon Podcast, I sat down with Andrea and Aidan from the HI-FLOAT team—mother and daughter, and part of th…

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Oct. 30, 2025

Everything You Want Is on the Other Side of Fear

What if your biggest business breakthrough is on the other side of fear? In episode 32 of The Bright Balloon, I talk with Tinesha from Mbellish Events, a balloon artist, full-time mom of five, and creative entrepreneur who decided to stop waiting f…

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Oct. 28, 2025

Live from The International Balloon Convention

I just got back from the Sempertex International Balloon Convention, and I couldn’t wait to record my thoughts while everything was still fresh. This was my first Sempertex event, and I can honestly say: it was one of the easiest, most energi…

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Oct. 23, 2025

Why I’m Letting Go of Thousands of Instagram Followers (On Purpose)

Let’s talk about something that might sound crazy: I’m hoping for unfollows on Instagram. Yes, you read that right. In episode 31 of The Bright Balloon, I opened up about how my once-thriving business Instagram account has beco…

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Oct. 21, 2025

Why Cheap Tape Could Be Costing You Clients

Why Cheap Tape Could Be Costing You Clients I’ll be honest—I never thought I’d dedicate an entire episode to how cheap tape could be costing you... but here we are. In episode 372 of The Bright Balloon, I had the opportunity to c…

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Oct. 16, 2025

How I Use My Calendar to Get Through My Inbox

How I Use My Calendar to Get Through My Inbox If you’ve ever looked at your inbox and felt completely overwhelmed—you are not alone. But good news... you can always implement time blocking in your balloon business! Today I’m shar…

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Oct. 14, 2025

How to Build Systems That Simplify Your Balloon Business

How to Build Systems That Simplify Your Balloon Business If your balloon business systems feel chaotic, you're not alone. I’ve been there—juggling emails, installs, invoicing, and trying to remember which client wanted what color palett…

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Oct. 9, 2025

Listener Q&A: Balloon Business Tips from The Bright Balloon

In a special Q&A episode of The Bright Balloon, I answered your most frequently asked questions about my balloon business, creative tools, pricing strategies, and more. Whether you’re just starting out or have years of experience, this epi…

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Oct. 7, 2025

How to Think Like a CEO in Your Balloon Business

Running a balloon business can feel like a never-ending to-do list: answering DMs, prepping installs, managing customer requests, and trying to squeeze in time for marketing and planning. No time to think like a CEO. In Episode 368 of The Bright Ba…

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Oct. 2, 2025

How Megan Pivoted Her Balloon Business Outdoors—and Thrived

When the pandemic brought parties and events to a halt, balloon artists everywhere were left wondering what to do next. For Megan, founder of North Shore Balloon Decor, the answer was to take her balloon business outdoors. In episode 26 of The Brig…

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Oct. 1, 2025

How This Couple Built a Thriving Balloon Business While Raising a Newborn

Starting a business is hard. Starting a balloon business with a newborn around? That sounds impossible. But Brittany and Patrick of Main Street Balloons prove that not only is it possible — it can be done with joy, intention, and even a little…

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Sept. 24, 2025

Balloon Business Visibility: Don't Be Hard to Find Online

If you’re struggling to get more local balloon orders, it might not be your pricing, your pictures, or even your product. It might be that you’re hard to find. In episode 25 of the podcast, "Stop making your business diffi…

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Sept. 23, 2025

Why Entrepreneurs Should Hire Earlier and Better

In today's fast-paced entrepreneurial world, building a successful business requires more than just a great idea. It requires strategic decision-making, efficient operations, and often times, a talented team. In this blog post, we'll delve into Blen…

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Sept. 18, 2025

Uncover Hidden Opportunities: Why You Need a Calendar Audit

Just like a financial audit reveals missed income and unnecessary expenses, a calendar audit can expose hidden time leaks and unrealized opportunities within your schedule. In today's fast-paced world, where time is our most valuable asset, understa…

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Sept. 16, 2025

Breaking into the Luxury Event Market: More Than Just Balloons

Have you ever dreamed of creating stunning balloon installations for high-end clients like Porsche or Soho House? It's a goal within reach, but success in the luxury event market demands more than just impressive balloon artistry. It requires a deep…

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Sept. 11, 2025

Choosing Your Word for the Year: A Powerful Goal-Setting Tool

In this post, I'm sharing a concept that can transform the way you approach your goals and aspirations: choosing a 'word of the year.' Forget rigid resolutions that often fade away by February. Instead, we'll explore how selecting a single, powerful…

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Sept. 9, 2025

Conquering Self-Limiting Beliefs in Corporate Sales

In podcast episode 360. The Cold Email That Got Her $8K in Balloons, we dove deep into the world of corporate sales with Carolina. We uncovered incredible insights and strategies that can help balloon decor professionals like you unlock a whole new …

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Sept. 4, 2025

The Untapped Advantage: How Small Businesses Can Outshine Corporations

Small businesses operate in a world dominated by giants. Corporations with massive budgets, global reach, and established brand recognition often seem insurmountable. However, small businesses possess a unique and powerful advantage – the pers…

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Sept. 2, 2025

Beyond the Chamber: Creative Ways to Expand Your Network

Networking is a cornerstone of business growth, but it doesn't have to be confined to formal organizations like the Chamber of Commerce. In this blog post, we'll explore creative ways to expand your network and grow your reach. We'll delve into leve…

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Aug. 29, 2025

Unlocking Growth: The Power of 'Friendors' in the Balloon Business

In this post, we're diving into a topic that can significantly impact the growth and success of your balloon decor business: the power of 'Friendors.' These strategic partnerships with complementary businesses can open doors to new opportunities, ex…

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Aug. 26, 2025

Standout Balloon Design: The Lush Balloons Success Story

In episode 356 of The Bright Balloon podcast, we had the pleasure of speaking with Michelle and Sean from Lush Balloons. Their story is a testament to the power of identifying market opportunities, distinctive balloon design, harnessing social media…

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Aug. 21, 2025

Pricing Your Balloon Business: Pitfalls to Avoid

Running a balloon business is fun and creative, having the chance to bring smiles to faces at every event. However, pricing your balloon business properly requires a solid understanding of pricing strategies. Many balloon business owners, particular…

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