Your go-to podcast for balloon business success
The Bright Balloon
The Bright Balloon podcast, hosted by Sara Meyer, offers innovative strategies and real-life success stories to help balloon business owners thrive. Learn how to boost profits, reduce stress, and connect with a supportive community of creatives through insightful discussions and practical tips.
Recent Episodes
441
Sept. 22, 2026
441. The library box that became free advertising
What if you could skip the whole balloon sustainability debate? Our guest in this episode does just that, and might be the first person to change my mind about how to actually implement practical sustainability efforts. I'm chatting with Jen, owner of Wonderwall Event Co. in Maryland, and from the get-go, she made sustainability a core part of her business. Now, she has corporate clients looking past other decorators to hire her because of it. She walks us through the branded pop and drop box
440
Sept. 15, 2026
440. She quit balloons then came back different
In 2024, Melody sold her van, sold her famous disco ball wall and told the whole internet she was done. She took several months off from designing anything for events. Then one day, a huge opportunity came her way, and now she’s back... but the business she came back to looks almost nothing like the one she left. Melody owns Feathered Fox Designs and is the original creator of the disco ball wall you have absolutely seen on Instagram. It was an old neck injury that made her stop entirely, but w
439
Sept. 8, 2026
439. What the HI-FLOAT family sees that you don't
Forty years, 3 generations and a product that has never been made more than five miles from where it started. HI-FLOAT is back on the podcast, this time represented by wife and husband duo Andrea and Philip, and we got into all of it: the wonderful family business story, working with a spouse, pricing and even a few tips and tricks for using their products. Between them they have more than 50 years inside this industry, plus a bird's eye view most of us never get because they teach classes all
438
Sept. 1, 2026
438. AI building your brand: dos and don’ts
Ten years ago I didn’t know how having a half dozen colors in my logo would actually limit my branding options. AI can absolutely help you avoid that mistake... but it can also walk you straight into it. In this episode I’m joined once again by Courtney of Courtney Lynette Creative Co., and we're talking about AI and branding from a designer's point of view. Courtney builds websites and branding for a lot of balloon artists, so she knows exactly where this tends to go wrong. We get into why AI
437
Aug. 25, 2026
437. One website that lists every balloon event
Ever gone down a rabbit hole trying to figure out when the next balloon training is happening? Same. Turns out one of our own spotted that gap and decided to build the fix herself. Dori of Total Party returns to the podcast and this time we're live at the International Balloon Convention. First up in the conversation: balloonindustrycalendar.com, the free resource she created to put every balloon training, class, seminar and conference in one searchable place. Seriously, go bookmark it through
Aug. 18, 2026
Bid Day Insanity with Maggie from Presley Paige | Re-Release
Have you seen the massive sorority balloon installs from Arkansas? Well this episode is a re-release with Maggie of Presley Paige and she and her team are the ones behind so many of these mind-blowing jobs. We chatted two years ago and this episode is still one of our favorites so we are releasing it once again! She also has a retail store that you’ll hear about! I learned so much from this interview and know that you’ll pick up some gems as well. Her business actually started as a retail shop
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Recent Blog Posts
Sept. 22, 2026
How Balloon Recycling Can Win You More Clients
"Aren't balloons bad for the environment?" If you've been in this industry longer than five minutes, someone has asked you that. And if you're like me, your first instinct was to launch into a speech about latex and biodegrading... but now there's a…
Sept. 19, 2026
She quit balloons then came back different
Quitting balloons is supposed to be the end of the story, but Melody's version had a plot twist. She built a following on custom backdrops and a disco ball wall, then stopped completely about two years ago. An old neck injury kept getting aggravated…
Sept. 17, 2026
Why Your Balloon Prices Belong Right on Your Website
When I started my balloon business I had no idea what to charge for anything. So I did what everyone does; I went snooping for pricing on other balloon websites... and found nothing. So I figured it must be some kind of industry secret and kept mine…