151. 24-hour sales challenge

I've never done an episode like this before, but I'm excited to hear your results from joining in! I have a 24-hour sales challenge for you, with 7 strategies that work well for me to generate sales during the slower times.

Strategy #1: check your inbox. This might mean your email inbox or maybe it's your 17hats / CRM system. Look for those jobs where you were communicating with a customer and things kind of fizzled out for one reason or another.

Strategy #2: check your calendar to see what you were working on this time last year. I love doing a calendar audit to steadily keep jobs coming my way and to make sure the annual jobs get rebooked.

Strategy #3: dig for your pumpkins. Yes, I'm talking about the Pumpkin Plan again! In this strategy, I want you to dig through your data to find your top customers so that you can give them your best energy and attention, and be ready and willing to help them with their next event.

Strategy #4: send a newsletter. I'm a big believer in email marketing and feel like I make a sale every time I send a newsletter! It doesn't have to be fancy... in fact, I think the more personal, the better. More on this in a future episode, but I'm almost certain I booked my biggest job ever because of a newsletter.

Strategy #5: send cold emails or DMs. This one is scary for me, but Rachel of How About Balloons gave a lot of great tips on how to do this in Episode 137.

Strategy #6: post on social. And don't forget... post the things that you actually want to sell. We always want to share our most impressive work, but a lot of the time that work was actually pretty difficult to accomplish so it's not always a good idea to encourage more people to book similar jobs with you.

Strategy #7: do some cash and carry options. This is a sales strategy in reverse... first you make the thing, and then you sell it. The idea is that you are making things incredibly convenient for the customer while also using up older inventory items.

I hope this episode gives you a little boost in your sales... today! If you close a sale thanks to one of these strategies PLEASE send me a message so that I can celebrate with you!!

(And this week on the UGlu Hotline we get an awesome tip for using UGlu Dashes with your foils - don't miss it!)

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