156. Diversifying your business | Lori of Foto Vibe
Pivoting & unique services
This episode is really interesting because Lori tells us how she and her photobooth company added balloons into the mix. They started as an add-on but quickly grew to a sizable portion of her business during the pandemic.
In our conversation she also mentions a really unique service she does that was a huge light bulb moment for me and inspired me to take action right away!
We also hear about:
- Lori’s initial start and what she wanted to do differently with her photo booth
- how balloons made their way into her business
- how 17hats helps her manage the photo booth, balloons and other services
- her advice on adding a photo booth to a balloon business
- more specifics of the unique service that I’m going to try
- her storage situation
Once again, I’ve come away from an interview with some really cool ideas to try in my own business, and I’m certain you’ll take away at least one idea from this episode, too!
And this week in the UGlu Hotline, I answered a logistics-related follow-up question from the “24-hour sales challenge” episode. If you’re still feeling hesitant about the do’s and don’ts of email marketing, I hope this answer helps!
RESOURCES MENTIONED:
50% off your 1st year of 17hats
Havin' A Party Wholesale (save 5% with code BRIGHT)
UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)
Balloon Boss Mastermind & BalloonCoach.com
Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Ep. 151 - 24-hour sales challenge
Flodesk - 50% off your 1st year
@fotovibeparty | www.fotovibeparty.com
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50 Ideas for Email Marketing | Join the Bright Balloon email list
Lori Bousman
Balloon Stylist. Party Planner. Mom
BRINGING ALL THE VIBES.
Meet Lori… Hat obsessed, mom of 2 littles; a boy 4yrs, Cardiff and a girl 6yrs, Ever. And a lover of all things PARTY. Taking your special event, party, Duffy boat voyage or celebration to the next level in a super fun, creative, unique and seamless experience.
Lori started Foto Vibe in 2016 while working for a cosmetics company as Director of Visual Merchandising. Her vision was to elevate the photo booth experience for clients and make every shot Pinterest or Instagram worthy. Along the way she added organic balloon garlands to the backdrops of the photo booth experience as an upgrade for clients.
Then the pandemic happened, and everything came to a halt. Pivoting her business and shifting focus on still bringing joy and happiness, she zeroed in on the enjoyment of balloons with contactless balloon decor door delivery in Orange County, CA as well as Duffy balloons and décor in the local Harbor and Marinas.
Foto Vibe is able to service all of Orange County, San Diego, Inland Empire and Los Angeles areas not only with photo booths but balloon design, styling party decorations and event planning.
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