181. Creating an Instagram Service Strategy | Lilly of The Creative Heart Studio
plus new releases coming
I always love having Lilly on the show! In this episode, not only do we get to hear about some new products she has available for balloon artists, but we also chat about some best practices for Instagram, with quick and easy updates you can make while listening!
First, we talk about your Instagram bio and how to make it appealing and informative for your audience. Lilly shares her "who, where, what and how" approach for her profile setup and we chat more specifically about the "where" and "how" because this is where we see the most room for improvement in profiles.
Those things then lead us into talking about what kinds of things we should actually be posting. Lilly brought up great points about pictures vs. reels and what kind of content will make followers want to share and engage with.
Finally, we get to hear about the exciting new products available to us in time for Valentine's Day and at FLOAT!
And in the UGlu Hotline we get a great tip for rescuing our hands when they get damaged from the work we do.
Thank you to PremiumConwin for sponsoring our monthly "throwback" episode!
RESOURCES MENTIONED:
17hats (get 50% off your 1st year)
Havin' A Party Wholesale (save 5% with code BRIGHT)
UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)
Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Balloon Boss Mastermind & Summit
Ep. 1 - Does your Instagram bio have these three things?
thecreativeheartstudio.com | @thecreativeheartstudio
Other episodes with Lilly:
Ep. 102 - Product Development | Lilly from The Creative Heart Studio
Ep. 61 - Getting Organized with Lilly, The Creative Heart Studio
Ep. 34 - The Creative Heart Studio with Lilly Jimenez
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50 Ideas for Email Marketing | Join the Bright Balloon email list
Lilly Jimenez
CCO
Lilly Jimenez is a proud mom, a wife, and the owner of The Creative Heart Studio. After 10 years as an event planner specializing in kids’ parties, she transitioned into the blogging space where she tapped into her background of Art & Design to further develop her talented skills. With the support of her husband, Anthony (who is also a designer), Lilly is now a balloon content creator who shares her techniques and designs through digital templates and classes. Lilly’s approach to balloons is clean and modern, while incorporating a variety of visual arts materials. A self–taught balloon artist, Lilly is the creator of Balloon Mosaic®, an innovative digital product for balloon atists and at-home makers. Its unprecedented growth in the balloon world sparked a global trend, both in the event industry and on television. In November 2020, Lilly and Anthony developed a product line for Balloon Artists. They continue to expand it with a modern approach with balloon artists’ needs at the center of it.
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