May 14, 2024

223. A full refresh of my branding

advertising and professionalism

I recently did a job alongside a lighting and entertainment company who came in with such professional looking equipment that it had me evaluating my own branding. I realized that some things don't take a lot of time, money or energy to update... and I'm sharing those ideas in this episode!

Of course this all starts with having a logo that you love. I was able to edit mine in Canva until it was the way I wanted it, but you can seek out logo designers for help as well. This was a hugely important step as I was getting ready to wrap my van. And I'll say, wrapping my van is and will probably always be the biggest and best branding investment I've made. If you're on the fence about it, I can't recommend it enough!

Other items that I've branded or am now planning to update with my branding include:

  • physical things like apparel, my apron, base plates, sand bags, marquees, inflator, extension cords and ladders
  • printed things like business cards, custom thank you cards, postcards and bags
  • digital things like my email signature, social media profile photos and catalog images

I'm sharing what printing methods I'll be using, the vendors I recommend and more about who inspired me to make these branding upgrades... I'd love to hear which of your business assets you'll be branding next!

And in the UGlu Hotline, we get a nice tip about removing UGlu dots.

 

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Sara Meyer

Host

Welcome to The Bright Balloon, a podcast where Sara Meyer shares bright ideas for your balloon business! I want you to make more money, eliminate stress and learn along with me as we grow our creative businesses together! Welcome to The Bright Balloon