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“Being the face of your business”
Ifrah has made a big impact on my business over the past few months, specifically in terms of my branding and my website. So I knew I had to bring her on the show to share her photo shoot planning process!
Before we dive in, we’ll hear about how Ifrah’s business blossomed to the point where she decided to leave her job she otherwise loved. She even hopes to return to it after she’s grown Wowlloons enough to take a step back and let others keep the business running.
Then we dive into why she considers branding photo shoots to be so important for her business. She tells us what three outcomes she wants from each of them and the kind of impact they’ve made. I share how moving the “about me” piece of my website to a more visible spot, like she’s done, has helped people feel more connected with me right from the start.
When we start chatting about product photo shoots, you’ll hear how she plans for trends, scale and best-sellers. We also dive pretty deep into the customer and ordering experience on the website. Hear about the background she opts for, what steps she took to decide which products belong on her website, how she turns her photos into content and where she got the inspiration.
We also chat briefly about Instagram versus real life, and I’m guessing you’ll nod your head and get a little chuckle when you hear it!
Then in the UGlu Hotline, we get a tip and a great example of why you should consider interacting with other local businesses.
RESOURCES MENTIONED:
17hats (get 50% off your 1st year)
Havin' A Party Wholesale (save 5% with code BRIGHT)
UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT)
Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Balloon Boss Mastermind & Summit
2024 Bright Balloon Business Planner
ALOFT (save $10 with code BRIGHT)
The Balloon Guild (save 20% with code WeLoveSara20)
The ultimate guide to planning a stunning brand photoshoot - Balloon Business Magazine
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50 Ideas for Email Marketing | Join the Bright Balloon email list
Ifrah owns Wowlloons, a balloon decor and event rental business servicing Massachusetts. Ifrah began her career with the intention of entering into medicine, but after her son was diagnosed with Autism her worldview (and priorities!) shifted. Armed with balloons and a determined spirit, Ifrah started Wowlloons mid-pandemic to find a way to spread happiness during some very grim times. The purpose? Spreading joy with balloons!
What started as a one-woman show quickly grew into a balloon crew with the love & support of the local community.
Her vision goes beyond just balloons. Ifrah is on a mission to make her company the ultimate one-stop shop for all the event planning needs. A place where creativity and convenience go hand in hand.
When she's not drowning in balloons, Ifrah can be found relaxing with her family, catching up on a TV show, or taking a nap.
