255. Publicity for your balloon business | Jordanne of Julep Publicity
“getting someone else to say you're good”
We’ve never had an episode like this one! Jordanne from Julep Publicity comes on the show to tell us all about one marketing aspect I know almost nothing about. She talks about how publicity works, plus what actual resources we can explore to get other people to amplify our businesses. It gave me so many lightbulb moments!
Jordanne breaks down for us how and where publicity fits in the umbrella of all things marketing. Then she expands upon all the ways publicity happens (media features, influencer collaborations, brand partnerships, etc.) and the credibility that comes along as a result.
She offers tips about setting publicity goals, whether you’re reaching for just your local market or beyond. We talk about developing relationships with influencers, some ideas for getting the conversation going and she drops a great tip about getting an estimated cost for influencer services, too!
The conversation was so eye-opening. Whether you’re going to try doing your own PR or work with an agency like Jordanne’s, you’re going to get so much information about how to best prepare for publicity and what exactly is involved!
Then in the UGlu Hotline, we have a tip for buying and using bulk rubber bands.
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Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514
Balloon Boss Mastermind & Summit
2024 Bright Balloon Business Planner
ALOFT (save $10 with code BRIGHT)
The Balloon Guild (save 20% with code WeLoveSara20)
Julep Publicity | @julep_publicity
Qwoted.com | connectively.us | sourceofsources.com
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Jordanne Pallesen
Owner of Julep Publicity
With over 15 years of PR and communications experience, Jordanne Pallesen is the owner and founder of Julep Publicity. She specializes in media relations, helping female founders and lifestyle brands amplify their story and make more impact. She also earned her Accreditation in Public Relations (APR) from PRSA in 2022.
Jordanne has worked with a diverse range of clients, from nonprofits to creative agencies to lifestyle brands. She also created the PR Training Program, a course that teaches entrepreneurs how to become their own publicists and secure major media opportunities. Jordanne is passionate about spreading kindness and generosity, and was a volunteer kindness ambassador and PR strategist for Pay It Forward Day, a global movement that encourages acts of kindness.
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