Sara Meyer

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Host

Welcome to The Bright Balloon, a podcast where Sara Meyer shares bright ideas for your balloon business! I want you to make more money, eliminate stress and learn along with me as we grow our creative businesses together! Welcome to The Bright Balloon

May 28, 2024

227. Increasing touch points

changes I never thought I would make

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May 14, 2024

223. A full refresh of my branding

advertising and professionalism

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April 2, 2024

209. Content sprints and Glow is back

batching and cranking out content

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Feb. 27, 2024

198. Where I spent my money in 2023

and budgeting for 2024

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Feb. 13, 2024

194. Tough love about email marketing

and workshop announcement

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Jan. 23, 2024

187. My rebooking workflow | Step by step process

and why it's made me so much money

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Dec. 26, 2023

178. 3 new strategies to plan your best year

setting all types of goals

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Nov. 21, 2023

169. Moving the goalpost

One of the worst things we can do to ourselves

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Nov. 14, 2023

168. I'm pregnant! How I'm preparing my business...

An episode I never thought I'd record

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Oct. 31, 2023

166. Balloon horror stories

some of my spooky situations

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Oct. 10, 2023

163. Crowd-sourced policies and fees

Installation, strike and more...

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Sept. 21, 2023

Doors close today! Pumpkin Plan Accelerator Course

Today is the final day to enroll.

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Sept. 7, 2023

Bonus Episode | Pumpkin Plan Accelerator

Throwback Thursdays starting soon

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Sept. 5, 2023

158. Retreat recap + tribute

Would I do it again?

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July 25, 2023

152. Backslide

Are you guilty of this, too?

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July 18, 2023

151. 24-hour sales challenge

Generate a sale within the next day

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July 11, 2023

150. Finding Profit

Tools and strategies that make me profitable

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July 6, 2023

Bonus Episode | June Book of the Month

brief overview of the key takeaways

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June 1, 2023

Bonus Episode | May Book of the Month

brief overview of the key takeaways

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May 30, 2023

144. Goal check-in

It's ok to reevaluate and shift

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May 9, 2023

141. Booking BIG Jobs

Today I'm discussoing how to book big jobs, and more importantly, now to re-book them for reliable, consistant money! How to find large jobs How to charge and consider additional expenses How to pitch and what my proposals look like …

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May 5, 2023

Bonus Episode | April Book of the Month

brief overview of the key takeaways

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April 25, 2023

139. Procrastibranding and placeholder marketing

Getting past your marketing hurdles

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April 18, 2023

138. Big Balloon Build Debrief & Retreat Announcement

The good, the bad, the ugly & the inspiration

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April 6, 2023

Bonus Episode | March Book of the Month

brief overview of the key takeaways

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April 4, 2023

136. Top Amazon finds for your balloon business

Some of my favorite must-haves and nice-to-haves

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March 21, 2023

134. Preparing to be out of the office

Things I do and don't do

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March 7, 2023

132. I quit my job

How I’m feeling

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March 2, 2023

Bonus Episode | February Book of the Month

brief overview of the key takeaways

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Feb. 21, 2023

130. Posting with purpose

A sense of control over your social media

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Feb. 2, 2023

Bonus Episode and HUGE life update | January Book of the month

Here's another bonus episode of what we've been learning about over in the Bright Balloon Book Club! Last month, we read Do Less by Kate Northrup. This episode is a brief overview of the key takeaways and a huge life …

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Jan. 24, 2023

125. The data I'm watching this year

And practical ways to collect it

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Jan. 17, 2023

124. The why, how and what about email marketing

With bite-sized, actionable tips

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Jan. 3, 2023

121. Grab & Go Outsourcing

... and how I worked my way up to it.

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Dec. 20, 2022

119. Last-Minute Gift Guide

For your clients, employees and yourself

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Dec. 13, 2022

118. 2023 Marketing Strategy

Plus a new resource!

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Dec. 6, 2022

117. My 2023 goals

Plus a reflection on 2022

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Dec. 1, 2022

116. Bonus episode: Book club year end review

top lessons learned in the book club this year

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Nov. 29, 2022

115. Robots, revisited

What automations I'm actively using

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Nov. 3, 2022

111. Bonus episode: Business Made Simple

October's book in the Bright Balloon Book Club

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Nov. 1, 2022

110. Recession-proof your business

with Elizabeth of Fiore Tax Services and Jeff of Asset Lab

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Oct. 25, 2022

109. Ask me anything!

Answering everything from backdrops to color choices and more

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Oct. 18, 2022

108. Why I stopped inflating balloons

An episode I never thought I'd record

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Oct. 11, 2022

107. What are your money sabotages?

And a deep look at my own

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Oct. 6, 2022

106. Making your balloon business stand out

Be the Purple Cow in your area

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Oct. 4, 2022

105. Money Archetypes

Finding alignment in your business and life

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Sept. 20, 2022

103. Client red flags

A super fun crowd-sourced episode

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Sept. 8, 2022

101. Pumpkin Planning Your Balloon Business

We are moving to 5 episodes per month! From now on, I'll be giving an overview of what we've been learning about over in the Bright Balloon Book Club! Last month, we read through The Pumpkin Plan and it seriously …

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Aug. 23, 2022

98. My cringy Instagram experiment

Figuring out how to keep up with its changes.

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Aug. 9, 2022

96. Update: "red X month"

What I realized about myself & my business.

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July 19, 2022

93. 10 things your website might be missing

Make things easier on yourself and your customers.

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July 12, 2022

92. Free ways to over serve

5 ways to over serve that don't cost money

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June 28, 2022

90. One year after two big changes

Shop and van updates

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May 31, 2022

86. "Red X month"

What it is, how I'm doing it and why I'm doing it.

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May 10, 2022

83. All about Grab & Go Garlands

I just can't get enough of them!

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May 3, 2022

82. Customer communication templates

5 you should absolutely have

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April 26, 2022

81. Price transparency

Several reasons why my balloon pricing is transparent

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April 12, 2022

79. New Instagram strategy

...Specifically for corporate clients and venues.

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April 5, 2022

78. What to do about charity work

5 Strategies to use when asked to work for free

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March 29, 2022

77. Saying no to clients

Let's talk through a few reasons and ways to say no.

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March 15, 2022

75. Book review: Make Time

And a few of the strategies that I'll be implementing.

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March 1, 2022

73. The Laser Focused Solopreneur

Why I created it and a preview of what's inside.

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Feb. 22, 2022

72. None of your business

Almost all of the time, you don't have the whole picture. Let yourself off the hook!

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Feb. 8, 2022

70. 3 Tasks You Can Batch in Your Balloon Business

Exactly how and when I batch each aspect of my balloon company

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Feb. 1, 2022

69. Book review - Chillpreneur

How it relates to running a balloon business as a solopreneur

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Jan. 25, 2022

68. 365 days of birthdays

Four ways to successfully incorporate birthday balloon promotions in your business.

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Jan. 4, 2022

65. 3 ways to remember your goals

... that require no brain power at all.

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Dec. 14, 2021

64. Year end review of your balloon business

Tracking your business stats is like the first step in achieving your business goals.

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Dec. 7, 2021

63. How will you stay on top of your goals in 2022?

Set yourself a clear path to reach them!

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Nov. 30, 2021

62. 5 Automation Tips to Implement Today

Action-based episode, back by popular demand!

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Nov. 9, 2021

60. How a color chart can change your business

With Erin from the Young and Wild Balloon Co.

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Oct. 26, 2021

58. Everything I use to run my business

Based on the questions that I get most, this episode is a rapid fire listing of all the things I use to run my business, from website, to invoicing, to social media and even inventory. I also offer up: - …

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Oct. 19, 2021

57. One Year Anniversary Special!!!!

The Bright Balloon is one year old!!! Today I'm recapping all of the ways my business has changed this past year thanks to the great guests on this podcast! Email me to get on our 17hats list: thebrightballoon@gmail.com Episode Mentions:

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Oct. 5, 2021

55. What happened to your business when Facebook and Instagram were d…

This week I'm talking about what happened to my business when Facebook and Instagram were down all day...nothing. That's because I don't run my business ON those platforms, I use them to promote my business. Today I'm talking about the …

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Sept. 27, 2021

54. Set It Up September | CRM and 17Hats

This one is painful. I'm not going to lie- a CRM is a lot of work to set up, but you need one. If you want to streamline, this is the ultimate must have. I'm giving an overview of what …

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Sept. 21, 2021

53. Set It Up September | Calendar Audit

This week I'm talking about a calendar audit and how it can help you outline your entire year before it even starts! Keeping repeat business is so much more profitable than constantly marketing to new customers. Thanks to our show …

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Sept. 7, 2021

52. Set It Up September | Cancellation Policy

This week I'm talking about my lack of a cancellation policy and why I got very lucky during a string of cancellations this month! I'm encouraging you, and me, to rethink and plan our crystal clear cancellation policies going into …

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Sept. 2, 2021

51. Set It Up September | Profit First

Use the last quarter to set up all of your goals so you can hit the ground running at the start of the year! In this episode, I'm outlining "" and how it helped me figure out my cashflow. Read …

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July 21, 2021

46. I hired my first employee! (Not really...)

I took my first baby step into the world of hiring and I'm talking about it in todays episode! Join me in to level up your business! My Courses:

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July 13, 2021

45. An episode of updates! Canva, Profit First, Instagram and more!

Join me in to level up your business and check out the ! My Courses:

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June 29, 2021

44. How to get affordable branding photos

A few months back I got some new personal branding photos of myself. Cringey, I know, but they have been such a nice update to my website and social media! I'm sharing how I hired a photographer for a low …

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June 15, 2021

42. Reminders for busy business owners

When I get busy, I get lazy! I take shortcuts, make sloppy mistakes, and stop thinking about the future! Today I'm giving a few reminders and tips of things we need to be doing even though we are busy beyond …

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June 2, 2021

40. I Bought A Van!!!!

I’m back and I bought a delivery van! In this episode I’m talking about what model I chose, how much I paid, and how it’s changed my business for the better! Episode Links: Join me in to level up your …

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April 27, 2021

39. How I Price My Organic Garland

Today I'm talking about how I price my organic garland and visually communicate that to my clients! Episode Links: Join me in to level up your business!

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April 6, 2021

36. Part Two: Balloon Conventions: FLOAT

I'm talking all about balloon conventions, or in this case, FLOAT! You can still register to attend! and I'll send you my balloon business Cliff's Notes- how I do my bookkeeping, social media planning, CRM and more! My Courses: Sara's...

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March 29, 2021

35. Part One: Balloon Conferences, Conventions and Summits

I'm talking all about balloon conventions, or in this case, Balloon Boss Summit! You can still register to attend! and I'll send you my balloon business Cliff's Notes- how I do my bookkeeping, social media planning, CRM and more! My...

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March 16, 2021

33. My love affair with Canva | Have you heard about these new featur…

If you're not using , you're missing out. I know, you're thinking duh, Canva is old news and we all use it. Wrong. I'm talking about the new features on Canva. The amazing cloud based design software now offers printing, …

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March 2, 2021

31. Why I'm losing hundreds of Instagram followers and loving it

In this episode I'm sharing how my Instagram strategy has changed and why I'm happily waving goodbye :) I have 27K followers and it's terrible! I know, poor Sara with all of her followers. Trust me, I am not the …

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Feb. 23, 2021

30. Make Time | A simple Inbox Hack

Today I'm sharing a book recommendation and a simple hack that has helped me keep a clean inbox for the past six months! Book Recommendation: Episode Sponsor and I'll send you my balloon business Cliff's Notes- how I do my …

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Feb. 16, 2021

29. I Received a One Star Review

Well, I got a one star review. It sucked and I'm telling you all about it and how I responded in this episode. Join me in the and I'll send you my balloon business Cliff's Notes- how I do my …

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Feb. 9, 2021

28. Listener questions answered!

In this episode I'm answering your questions! How did I start balloons and when did I go full time? What vinyl cutter is recommended? How do I make my bases, how do I hang garlands and how do I price …

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Feb. 2, 2021

27. Booking Process Workarounds

This week we are talking about website workarounds that have basically supercharged my workflow. If you don't have a website, today is the day: Check out the website in 3 days! I also recommend if you need more help Join …

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Jan. 19, 2021

25. Stop making your business difficult to find | Three tips

You know what's frustrating? When clients have to work hard to find your business! And you know what usually happens? They don't want to work that hard. So I'm sharing a few places you might be leaving your potential clients …

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Jan. 12, 2021

24. Adopt A Grandparent

In this episode we are talking about the Adopt A Grandparent campaign you might see popping up on Facebook and Instagram! What is it? Where did it come from? Can you get involved? Yes. Yes you can. At the time …

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Jan. 5, 2021

23. Start your year with a Calendar Audit

In this episode I'm talking about what I learned and plan to do with my calendar audit! Are you missing out on events and money like I was? Let's change that! Join me in the and I'll send you my …

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Dec. 28, 2020

22. What's your word for 2021? | Goal Setting

and I'll send you my balloon business Cliff's Notes- how I do my bookkeeping, social media planning, CRM and more! My Courses: Sara's Balloon Business: Follow along on

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Dec. 21, 2020

21. Photo editing apps I love!

These are a few of my favorite things...I mean apps. I don't do a ton of photo correction but when I do, these are the apps I use! and I'll send you my balloon business Cliff's Notes- how I do …

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Dec. 18, 2020

20. How to market and prepare for a flash sale

As the year comes to an end I'm doing one final push in the form of a flash sale! Don't give up if your end-of-the-year sales are falling flat. There is still time to sell pop drops in your local …

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Dec. 15, 2020

19. Be the face of your company

This episode I'm challenging you to be the face of your company and explaining why small businesses have a huge edge! and I'll send you my balloon business Cliff's Notes- how I do my bookkeeping, social media planning, CRM and …

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Dec. 11, 2020

18. Free Education | Where To Find Free Classes

and I'll send you my balloon business Cliff's Notes- how I do my bookkeeping, social media planning, CRM and more! Looking for FREE balloon education opportunities? I've got you covered in this episode full of resources! My Courses: Sara's...

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Dec. 8, 2020

17. The Value of Friendeors

Today I'm talking about Friendors and the value they can bring to your balloon business. I'm also sharing a few concrete ways to start forming these relationships. and I'll send you my balloon business Cliff's Notes- how I do my …

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Dec. 4, 2020

16. Tips for Setting Up Profitable Pricing

We are talking about money (again). But this time, a few tips for setting up your prices for long term success! What happens if you grow, or if helium prices spike, or if you have to repair your delivery vehicle? …

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Dec. 1, 2020

15. Money Matters | Tips to get your numbers sorted this year

In this episode I'm talking Quickbooks, profit and overhead (oh my!) I'm also taking on a new system this January if anyone wants to join me in reading this December. Reach out on Instagram @thebrightballoon if you want to join …

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Nov. 24, 2020

14. Automation Series | Adopt a CRM- 17 Hats

In this episode I'm talking about 17hats and how this investment has saved me hours of time and thousands of dollars compared to paying an assistant. I love this CRM and it organizes absolutely everything I do in my business. …

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Nov. 20, 2020

13. Planning For The Future

In this episode we are talking about how COVID has impacted our industry and how we can plan for our future based on consumer trends. Content for this episode was pulled directly from in Balloon Images Magazine, brought to you …

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Nov. 17, 2020

12. Automation series | Get your photos under control

Today I'm sharing another episode in our automation series- dreaded photo organization! I've been using google photos for several years and while my photo storage still isn't perfect, I know where everything is. You can get things under control in...

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Nov. 13, 2020

11. Become a Wedding Balloon Specialist

Today I'm sharing all about weddings! I LOVE working on weddings. I'm busting the myth about bridezillas and how to avoid over planning and also explaining how brides can turn into repeat customers! Episode mentions: More good stuff! and I'll...

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Nov. 10, 2020

10. Automation Series | Social Media Planning With Later.com

Does social media overwhelm you? Or does it take up a ton of time? Worse yet, do you avoid it all together? This week I'm sharing how I use Later.com to schedule all of my posts for the month in …

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Nov. 6, 2020

9. You Are Five Minutes Away From Total Marketing Clarity

Marketing and publicity can be consuming! And at the end of the day how do you even know what's working. I'll tell you how in today's episode! You are five minutes away from total clarity. More good stuff: and I'll …

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Nov. 3, 2020

8. Three Social Media Upgrades You Can Make Today!

Another action filled episode! You can do these three things TODAY to up your game on social media! Episode mentions: More good stuff! and I'll send you my balloon business Cliff's Notes- how I do my bookkeeping, social media planning, …

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Oct. 30, 2020

7. Automation Series Kick Off | Crowdsourcing Our Next Series

Help us crowdsource our next series on Automation! What tasks do you HATE? Let's eliminate them or make a robot do them for you :) Head to The Bright Balloon on Instagram or email me at and let me know …

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Oct. 27, 2020

6. Expanding Your Network With Styled Shoots

YOU GUYS! This is one of my favorite networking techniques! Styled shoots can be intimidating or seem like a lot of work for a few pictures, but it's NOT about the pictures. Tune in to hear how styled photo shoots …

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Oct. 20, 2020

4. Put Your Business on the Map

Today I'm talking adding your business to Google maps and how it helped me start ranking on the first page of Google. Courses and Show Information: Sara's Balloon Business: Follow along on

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Oct. 14, 2020

3. Get control of your client communication!

Get control of your email and messages with this one adjustment. Phone calls, texts and DM's Oh MY! Stop dropping the ball and running around like a crazy person answering your clients messages! Implement this no-briner sales funnel today. Hate …

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Oct. 14, 2020

2. Three FREE upgrades you can make in your business today!

These free upgrades will elevate your business and make you look like a pro (even if you are just starting out)! Don't confuse your customers with lame branding! Resources mentioned in today's show: Courses and Show Information: Sara's Balloon...

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Oct. 14, 2020

1. Does your Instagram bio have these three things?

Today I'm talking about your Instagram bio and the three things I see balloon businesses forgetting to include! Take just two minutes to make these updates today! Courses and Show Information: Sara's Balloon Business: Follow along on

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